Jonathan H Ashton

There is a conversation happening in boardrooms across the Gulf right now, and it is long overdue. On one side of the table sits the marketing team, eager to position the company as a sustainability leader. On the other, the legal team, quietly flagging the regulatory minefield that same positioning could create. For too long, these two functions have operated in parallel — one building the brand narrative, the other managing risk. ESG is the issue that finally forces them into the same room. The UAE has made that convergence non-optional. Federal Decree-Law No. 11 of 2024 on the Reduction…