By Samuel Abel Co-Founder Eden Greenspace

Samuel Abel, Co-Founder of Eden Greenspace argues for a broader concept of greenwashing known as 'greenwaving'. Greenwashing is a prevalent feature of the modern corporate world. But it’s not just the obvious candidates, like big oil and big banks, it’s everyday companies with good intentions trying to do good things that often get caught out. One reason that it’s easy to greenwash is that those in the industry and society more broadly, are not completely clear on what it is.