ESG has become a battleground. Once a beacon of responsible business, it is now facing a barrage of criticism, with some companies rolling back commitments and politicians decrying "woke capitalism." While the "E" (environmental) and "G" (governance) rightfully command attention, it is the "S" (social) that holds the key to ESG's redemption and, ultimately, its success. Why? Because the "S" is fundamentally human. It is about people, communities, and the very fabric of society. In a world increasingly defined by social inequality, distrust, and polarisation, ignoring the "S" is morally questionable and strategically shortsighted.