What happens if the CEO isn’t interested in Sustainability?

In this ESG podcast we explore how sustainability is evolving and where the next developments will take us. Leading the discussion is George Curtis, Founder and CEO of Carbon Neutral Group. With a background in economics and nearly two decades in consultancy, his focus is on a financial and business‑focused lens to sustainability, an approach that helps organisations engage with climate action in a way that feels practical, commercial, and grounded in their reality. His concern – as is the ESG Foundation’s – is that sustainability does not become a marketing exercise, and greenwashing becomes normalised. Buckle up.